Unlock capacity and scale your business
Practical execution support shaped by 25 years of hands-on CEO experience
Trusted by growing companies:
How complexity slows growth
As a business scales, the growth constraint often shifts from strategy to execution. Even with a strong business model and market demand, complexity can creep in, creating drag.
Up to 50 employees (Stretched Core): The founder or CEO is heavily involved in day-to-day decisions. Roles evolve and informal ways of working start to strain.
50 to 150 employees (Execution Drag): Work moves across teams. There is pressure to hire or invest in systems ahead of demand, and the best people are firefighting.
150+ employees (Bureaucracy Trap): Work is spread across many teams, systems and handovers. Staff complexity rises, ownership feels unclear, and the business feels further from the customer.
How we unlock capacity
We help CEOs see their business as a system, not a series of departments or silos.
Using a practical four-step approach, we work with CEOs and their teams to find where work is getting stuck, remove friction, release trapped capacity and improve business performance.
Understand the business as a system
Identify what customers really value, then see how work flows through the organisation to deliver it.Remove friction and make work flow
Work with teams to identify what activities to delegate, simplify, automate with AI or remove.Build repeatable ways of working
Map the future state, clarify ownership and define simple working procedures.Lock in improvements
Introduce visual controls, regular reviews and repeatable management routines.
Turn growth plans into operating reality
We work with investment-backed and family-owned businesses across Ireland and internationally.
Businesses will typically have a proven model, market demand and a clear growth ambition.
Our approach can be particularly impactful at key stages:
Scaling: the current way of working is limiting growth, driving up costs or negatively impacting customers.
Acquisitions: operational review of target companies and aligning ways of working to avoid duplication and friction.
Adding resources: investing in AI, systems or new hires before understanding and optimising the underlying work.
Investment, succession or exit: the business needs repeatable performance and less key-person dependency ahead of a transition.
Where to start
Operational Capacity Review
A fixed-scope, 2-4 week review to identify where work is getting stuck and where capacity can be released. It provides a board-ready summary of actionable quick wins and an implementation roadmap to remove, simplify or automate low-value work.
Implementation Support
Working alongside your teams to untangle core workflows and establish repeatable management routines.
Built on real operating experience
Anthony Collins has spent over 25 years building and leading complex, people-heavy operations across Ireland, the UK and Europe.
As former CEO of Topflight Travel Group, he led acquisitions, institutional investment rounds, business exits, and the integration of multiple founder-led businesses into a single operating group.
His approach is grounded in first-hand experience of scaling and integrating businesses, reducing key-person dependency and building management teams capable of running day-to-day operations while the CEO focuses on growth, investment or exit.
His work has been recognised locally and internationally through speaking invitations, hosting best practice visits for Irish and European government agencies, and industry awards.
Start a conversation
If some of these challenges sound familiar, let’s talk.
Mobile: +353-87-241 8897
Email: anthony@workbetterstudio.com
Connect on LinkedIn