Anthony Collins has spent over 25 years building and leading complex, people-heavy operations across Ireland, the UK and Europe.

As former Group CEO of Topflight Travel Group, he led acquisitions, institutional investment rounds, business exits, and the integration of multiple founder-led businesses into a single operating group. He understands the dynamics of family-run businesses and has extensive experience operating in highly regulated sectors.

Across those years, a consistent pattern emerged: as organisations scale, complexity creeps in. Decisions slow down, ownership becomes less clear, managers get pulled into firefighting, and the business starts to feel further from the customer.

Anthony’s work was to address that by creating clarity, restoring flow and building internal capability rather than relying on heroics.

Work Better Studio was founded to bring that practical experience to other CEOs and leadership teams - helping them improve how work gets done, not in theory, but in practice.

His approach is grounded in continued learning and best practice:

• Participant in Enterprise Ireland’s Leadership for Growth programme, delivered with Stanford and IESE business schools.

• Qualified Lean Six Sigma Black Belt, with hands-on exposure to the Toyota Production System across operations in Japan, the UK and Europe.

• Long-term collaboration with Frank Devine, author of Rapid Mass Engagement, adapting his leadership models into practical management training for senior teams.